Enterprise 2.0 means definitely easier
Posted by Massimo Sgrelli in
Web 2.0 -
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I was reading an article by Dion Hinchcliffe about “Reinventing the Enterprise” summit held in Boston a few days ago. Some “industry luminaries”, discussed about the adoption of Web 2.0 tools and habits in the enterprise.
In particular I,ve been worried about this quote by Andrew McAfee, creator of the Web 2.0 in business viewpoint:
“My personal view is that our software consumption habits are still so ingrained from the last 20 years of the tools we’ve had on our desktops that our migration to better solutions has been slowed”.
... and I agree with that, but the following part is different:
“Not to mention that many of these new tools, like Google Docs in my discussion below, are just now getting good enough for serious business use and finally contain enough Enterprise 2.0 ingredients to be a significant improvement“
What’s “serious business use”? “Enterprise 2.0 ingredients”?
Oh my God. It’s so sad. Web 2.0 means simplicity and Google Docs is many things but simple. Google Apps are trying to take the leadership of Office tools by Microsoft. It’s a business war played on the ground of the richest feature set and on complexity.
The enterprise could get all the benefits from Web 2.0 (re)evolution following the simplicity wave, without trying to get on a browser, what they already got through a fat client.
Things like xywrite it! or Writeboard are more 2.0 then Google Docs.

